Monday, 12 September 2011

Theories 2 - Vernallis

Carol Vernallis- 'The finest cut' ( functions and meanings in music video editing)


Rhythmic

- Editing the footage and thinking about the duration of each shot, thinking of how long each shot should run for.

- Each shot runs on length according to the beat and tempo of the music

- Different shots will give different effects, the faster the beat the shorter the shots will be.


Music videos
- Mutliplicity of incomplete sometimes obscure paths.

Hollywood film- single clear path through the films world

- Order of shots, unconventional. Shifts more freely between shots. No typical shot order

Hollywood film- Order of shots- conventional. Typical shot order, E.g film opening- establishing shot, two shots, medium shots, close ups.


- Time space, character and narrative are revealed incompletely.

Hollywood film- Unity of time and space

- Discontinuity- Pop videos draw us away from the narrative by foregrounding other structures and elements E.g music, stars, lyrics and genre

Hollywood film- Continuity- film draws us into the narrative

Visual hooks create continuity. Non continuous shots linked by a single feature - unified by figure, shape, colour and setting

- Sometimes all elements ( Colour, editing, star etc) are equal, sometimes one is dominant and others subordinate.

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