This advert is mainly promoting a drink called "Ty-ku Liquitor". However it also advertises Chiddy Bangs album in a subtle way. I dont believe that this advertisement is promoting either of the two as they have nothing in common or theres no link between the two. The catchy subtitle 'Your time to shine' could perhaps be making a reference towards the drink as well as the new album. I think that maybe both products are both run by the same parent company therefore they thought putting them together in an advertisement will promote both drink and album. The reason for this advertisement may be the fact that he is a well known artist and very popular and he is on there to help promote the drink more and get it more noticed while the album is also getting a subtle bit of advertisement.
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