Cinematography
Cinematography is used well in this video. There are plenty of camera angles and shots which make the video more interesting and unique, the shots and angles work with the lighting to portray a great shot, although a lot of the shots and of the whole group, each shot is framed well in order for the lighting to work with the angle of the shot, this is used a lot through the video and is a great example of great cinematography.
Sound
The sound in this video is very upbeat and rhythmic. It is a very youthful song and will attract more younger people due to the beat and the video itself. The sounds work well with the shots and are in time, this makes the video flow better as its in time, whereas wouldnt look as good if they werent in time, also the sound goes well with the lip syncing and looks very proffesional.
Mise-en-scene
Each group member is wearing bright coloured clothes which stand out and again back up the 'youthful' look. It is located abroad, somewhere hot and on a beach. Most of the time they are dancing on huge rocks which is quite an interesting shot because it could illustrate them singing on a stage to many people, but instead they are on rocks singing to many people, the rocks being a replacement for a stage. Editing
Editing is used well in this video. The edits work well with the lip sync and are timed perfectly to make the lip sync spot on. The shots are very short and rarely last to long therefore the editing is used well, as the quick shots work well with the camera angles and sound.
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