Analysis of Pop Video 3

This is an example of another pop video. This video uses a lot of creativity as shown where the cassette tape draws the womans face expressing the feelings of the lyrics, this links in well together and makes a good pop song. A lot of interesting shots were included and varied from close, mid and long shots all being very accurate and being at an appropriate time. The lip syncing was also good and matched with the song well. The creativity and effects in the video helps reduce viewer fatigue. The shots also express a lot of feelings and really help the video portray a meaning.

Cinematography

Most of the shots in this video are close ups or extreme close ups, only showing the face and shoulders. As this is quite a romantic song, the shots may represent and try to show the emotions and romance between the two, showing their facial expressions and smiles. There is an over the shoulder shot of the two at 1.54, this shot could portray the romance and closeness of the two, and between the two is the video cassette drawing singing along. Also many of the shots are shot reverse shots between the two, again showing their close relationship and bond.

Mise en scene

The location in this video is what seems to be a studio flat. most of the filming is done in the front room on the sofa with a lot of the filming showing the coffee table where the cassette tape is. The girl is wearing ordinary lounging clothes and Bruno Mars a denim jacket and hat which perhaps means he has just came in. The cassette tape drawings show a lot of the storyline and creates a good effect on the video as the cameras not just on Bruno Mars.

Editing

The editing in this video is fairly simple. The shot lengths are quite even lengths and dont really vary in shot type or angle. The editing however of the cassette tape drawings are very good and not something you would normally see in a music video. This is a good effect and is quite clever in the way that the singing comes from the Bruno Mars drawn by tape, as its not all on Bruno Mars.

Sound

The sound in this video is quite romantic and laid back. And as Bruno Mars has a good voice and can hit  high notes well, the sound works well with the video and the romantic theme of the video. The lyrics are sung in a normal speed and isn't very rushed. You can hear him very well and can understand what he is saying.