Conventions of a music video

• A music video must match up to the song and the lyrics otherwise people wont understand the storyline and lose interest.
• Lip syncing is crucial as if this is mucked up, the whole film will look unproffessional and will create that viewer fatigue.
• The music video must attract people and make them want to listen to it again, This could be by having a good storyline or having a good beat or just in general a good song with good lyrics.
• A music video MUST have interesting and appropriate shots. The timing must also be accurate and shots musnt last too long because this will increase viewer fatigue.
• Colours used in the video may representing the emotions and feeling of the song, for example, using a lot of yellow lighting or clothing will maybe inflict a happy feeling, or a red may inflict anger etc.
• A variety of shot types/lengths and angles will inevitably make a good music video as long as it goes well with the songs beat.