Analysis of Pop Video 2

This is another good example of hip hop/pop music. Again it is upbeat and a very 'youthful' type song. The lip syncing is very accurate and in time. The video has a lot of effects on it like the comic strip type writing. There is a lot of dancing and movement in this video which reduces viewer fatigue as it keeps changing shots and there are many different angles shown. The shot changes very frequently.The editing of this film is also good and this links in with the shot timing because the editing means the shots are quicker which in all makes the video more effective. the lighting in the film is quite dark and is very subtle lighting.

Cinematography
In this video there is lots of dancing, this means lots of different camera shots. The shots change very frequently and help reduce that viewer fatigue. The use of angles shots are used well in this video, high angled and low angled shots were used the most and goesd well with the dancing and beat of the song. The shots are in time with the beat and helps make it look professional.

Mise-en-scene

This video is mainly set inside a house at a house party. It starts of with Sean Kingston waking up in his bed and receiving messages from friends telling him about parties' going on. He gets changed and goes to the party. The room is full of people partying and drinking and enjoying themselves. At the first party everyone is wearing mainly black and white clothes, however Kingston is wearing a light blue body warmer with 'SK' on the front. The fact that he is wearing a different colour outfit makes him stand out so you know who the artist is. The second night the theme seems to be red dress code. There is a shot of him putting on the red shoes and then a shot of all the people at the party wearing red. This could perhaps portray that when he goes to parties he likes to fit in and not stand out as being famous and rich etc.

Editing

The editing in this video is quite good. Firstly every time he wakes up each day the only thing that changes is the clock and the texts, but apart from that the shot is being re-used but with different effects. This is useful in music videos as it saves a lot of time and reduces the fact of losing continuity. The shot lengths in this video are not very quick and do last quite a while. This is edited well with the music as its not really an upbeat shot with the shots changing every 2 seconds, instead it goes nicely and has a vary of length of shots making the video more attractive as it isn't just all the same.

Sound
The sound in this video works well with video. The music is very catchy and creates a 'party-like' atmosphere. It creates quite a happy mood and the song is quite catchy and upbeat. The volume of the song stays the same throughout and rarely quietens of gets louder.