Daniel DeCruz: How effective is the combination of your main product and your ancillary task?

When planning our production we had to ensure that our music video would link to our ancillary tasks. We had to do a lot of planning and research as a group to come up with a connection of our video and our ancillary. We sketched out many ideas and made many drafts and all put our input in on what should be changed or what we liked etc. As a group we worked hard and was all thinking on the same wave length as our group all enjoy the Hip Hop genre and know a lot about what it needs to have as an audience ourself. We decided to make the artist the main focus in our ancillary and video, making him stand out and making him the main focus off our production. This showed the status and power of the artist which is one thing an audience expect from a hip hip video. Also another factor was graffiti, filming up Southbank in the skatepark gave us chance to get some great footage of graffiti and add the urban factor to our film. We used rosehill skate park as another location with graffiti to shoot some extra footage and get some more pictures for our ancillary tasks. I think they incorporated well as in the music video you can see footage of graffiti from both Southbank and Rosehill and in the ancillary tasks you can see that they are located in one of those locations making the connection between the two. As our ancillary task is promoting our 'Number 1' song we wanted to make the link between the advert and the music video and felt that the poster should be in one of the locations where the music video was filmed, reinforcing the link between the two. Our digipak is linked with our advert and video as the panels and pictures were took in London of the bridge and scenary and also in places where their were many people reinforcing the link of 'Face in the crowd'. This linked the 3 well as even though the digipak is an album not a single, we decided to base our digipak on our main single as it was the number 1 hit.